So FIFA and their merry band of lawyers took down Kulula for being a little too 'South African' and 'soccery', but will they take down the new Loeries campaign for the same reason? After all, the Loeries are claiming "The Biggest Event of the Year."
And since FIFA clearly own 'South Africa', 'vuvuzelas', and 'soccer balls', then who's to say they don't own the colours blue, yellow, red, green and high angle photographs of the city?
Good luck Loeries. FIFA are coming for you.